Rohit Chopra to lead new business and consumer agency in California

Rohit Chopra has been named to lead a newly created business and consumer agency in California. The appointment was announced by state officials, who said the agency will focus on protecting consumers and regulating businesses.

Chopra previously served as a commissioner at the Federal Trade Commission, where he worked on consumer protection issues. He is known for his advocacy on data privacy and financial regulation.

The new agency is expected to consolidate several existing state functions related to consumer affairs and business oversight. Its creation is part of a broader effort by California to strengthen consumer protections in the digital economy.

Chopra's leadership role will begin next month, according to the announcement. He will oversee the agency's development and implementation of policies aimed at safeguarding consumer rights.