PwC US Named Lead Arm Sponsor By Texas Super Kings

The multi-year agreement, announced Tuesday, makes PwC the first lead arm sponsor in Major League Cricket history. The arm branding will appear on the left sleeve of Texas Super Kings' playing jerseys for all home and away matches.

PwC will also provide consulting services to the franchise, focusing on areas such as data analytics, fan engagement, and operational efficiency. The partnership aims to leverage PwC's expertise to enhance the team's performance and business operations.

Texas Super Kings, co-owned by Anurag Jain and Ross Perot Jr., are one of six teams in the league. The 2026 season is scheduled to begin in July, with the Super Kings playing their home games at Grand Prairie Stadium in the Dallas-Fort Worth metroplex.

The announcement comes as Major League Cricket continues to expand its commercial footprint in the U.S. cricket market, which has seen growing interest following the national team's recent international successes.