PwC US Named Lead Arm Sponsor By Texas Super Kings

The multi-year agreement makes PwC the first sponsor to take the lead arm position for the franchise, which plays in Major League Cricket's (MLC) growing U.S. league. The partnership will see PwC's branding appear on the front of the team's jersey, a spot typically reserved for the most prominent sponsor.

PwC will also provide consulting services to the Super Kings, focusing on areas such as data analytics, fan engagement, and operational efficiency. The firm's U.S. arm has been expanding its sports industry practice, and this deal marks its first major cricket sponsorship in the country.

The Texas Super Kings, launched in 2023 as part of MLC's inaugural season, are affiliated with the Chennai Super Kings, a prominent franchise in the Indian Premier League. The team plays its home matches at Grand Prairie Stadium in the Dallas-Fort Worth metroplex, a region with a large South Asian population.

MLC has been attracting corporate sponsors as it seeks to establish a foothold in the American sports market. The league features several international cricket stars and has drawn significant attendance, particularly from the Indian diaspora. Financial terms of the PwC deal were not disclosed.