Mohalla Tech Puts Rs 100 Crore Into AI Micro-Dramas by 2026

The parent company of ShareChat and Moj has earmarked up to Rs 100 crore through calendar year 2026 to ramp up production of AI-generated micro-dramas. The investment is part of a strategy to slash production costs by 70% and expand AI-driven content from 10% to 40% of its overall content mix.

Mohalla Tech plans to use the funds to build in-house AI tools and workflows for scriptwriting, visual generation, and editing, reducing reliance on traditional production crews. The company aims to produce short-form drama series tailored for its platforms, with episodes typically lasting a few minutes.

The move comes as Indian short-video platforms face intense competition from global rivals and seek to differentiate through original, low-cost content. By leveraging AI, Mohalla Tech hopes to accelerate content output while maintaining quality, a key factor in retaining users and attracting advertisers.

Executives at the company have said the AI micro-dramas will cover genres like romance, thriller, and comedy, with plans to localize content in multiple Indian languages. The investment is expected to be deployed gradually, with milestones tied to production efficiency and audience engagement metrics.