Mohalla Tech Puts Rs 100 Crore Into AI Micro-Dramas by 2026

The parent company of ShareChat and Moj will deploy the capital over the next two calendar years, aiming to slash production expenses by 70% and lift AI-generated content from 10% to 40% of its total output.

The push comes as short-form video platforms face intense competition and rising content costs. By automating parts of the production pipeline, Mohalla Tech hopes to produce micro-dramas at a fraction of traditional costs, allowing faster experimentation with genres and storylines.

Executives at the Bengaluru-based firm see AI as a way to scale personalized storytelling for its largely tier-2 and tier-3 user base, where demand for regional-language drama is high. The company plans to use the funds to build in-house AI tools, license models, and hire creative technologists.

The investment signals a broader industry shift toward generative AI in entertainment, though challenges remain in maintaining narrative quality and avoiding algorithmic sameness. Mohalla Tech has not disclosed specific titles or release timelines.