Politics

New Indian grocery store in New Jersey draws huge crowds, Internet calls it 'American sabzi mandi'

A new Indian grocery store in New Jersey attracts large crowds, with social media users dubbing it the 'American sabzi mandi'.

Politics desk
NRI HeraldJuly 4, 2026
3 min read
New Indian grocery store in New Jersey draws huge crowds, Internet calls it 'American sabzi mandi'

A newly opened Indian grocery store in New Jersey has been drawing large crowds, with social media users comparing it to a traditional Indian vegetable market, or 'sabzi mandi'. The store, which offers a wide range of Indian groceries and produce, has become a popular destination for the local Indian diaspora.

Videos and photos shared online show long lines and packed aisles, with customers eager to shop for familiar items. The term 'American sabzi mandi' has been trending on social media, reflecting the store's resemblance to the bustling markets found in India.

The store's popularity highlights the strong demand for Indian food products among the growing Indian community in New Jersey. Many shoppers have expressed excitement about having access to a wide variety of spices, lentils, and fresh vegetables typically found in Indian cuisine.

The grocery store's management has not commented on the crowds, but the response indicates a successful launch. The store is expected to continue serving the needs of the local Indian community, offering a taste of home in the United States.

Politics desk · July 4, 2026
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