Politics

Watch: New Indian grocery store in New Jersey sees massive rush, Internet calls it 'American sabzi mandi'

A new Indian grocery store in New Jersey drew large crowds, with social media users dubbing it an 'American sabzi mandi.'

Politics desk
NRI HeraldJuly 4, 2026
3 min read
Watch: New Indian grocery store in New Jersey sees massive rush, Internet calls it 'American sabzi mandi'

A newly opened Indian grocery store in New Jersey attracted a massive rush of customers, with videos of the scene circulating widely on social media. Internet users compared the bustling atmosphere to a traditional Indian vegetable market, calling it an 'American sabzi mandi.'

The store, which specializes in Indian groceries and produce, saw long lines and crowded aisles as shoppers flocked to stock up on items. Videos posted online showed packed parking lots and customers waiting outside before opening hours.

Social media users drew parallels between the scene and the lively, crowded markets common in India, with some expressing nostalgia. Others noted the growing demand for Indian products in the United States as the diaspora expands.

The store's opening reflects the increasing presence of Indian communities in New Jersey, which has one of the largest Indian American populations in the country. Similar grocery stores have seen success in other states with significant Indian populations.

Politics desk · July 4, 2026
The morning briefing
Get stories like this in your inbox, free.
Subscribe