Joyalukkas Opens 8th US Jewelry Showroom in Iselin, New Jersey

The new showroom, located in Iselin, marks the company's eighth location in the United States. Mayor John E. McCormac of Woodbridge Township cut the ribbon at the opening ceremony, joined by CEO John Paul Alukkas and Director Sonia Alukkas.

The store offers a wide range of gold, diamond, and precious stone jewelry, catering to the growing South Asian community in central New Jersey. The Iselin outlet is part of Joyalukkas' broader strategy to strengthen its presence in key US markets with significant Indian diaspora populations.

John Paul Alukkas said the company chose Iselin for its vibrant multicultural atmosphere and strong customer base. He noted that the new showroom will bring Joyalukkas' signature craftsmanship and customer service to a new audience.

Joyalukkas, headquartered in Kerala, India, operates more than 160 showrooms worldwide. The US expansion reflects the brand's commitment to serving the Indian community abroad with authentic designs and trusted quality.