X Launches Original Content Rewards Program to Replace Creator Revenue Share

The new program, announced Friday, August 7, will stop accepting applications for the current revenue-sharing system immediately. Creators already enrolled will receive three final payouts on August 14, August 28, and September 11, with payments continuing through September 7.

Starting September 8, existing Revenue Sharing members will gradually become eligible to apply for the Original Content Rewards Program, provided they meet the new criteria. New applicants must have at least 500,000 verified Home Timeline impressions in the previous 90 days, excluding replies, and hold an X Premium subscription with 500 followers.

Earnings will be calculated based on unique impressions from Premium users viewing posts on the Home Timeline, with at least 50% of the post visible. Payments will be made every two weeks, with the first payment under the new program scheduled for August 28. Creators transitioning from the old program who enroll after September 8 will receive their first payment on September 25, 2026.

Posts that copy another creator's work, substantially reproduce someone else's content, or upload material from another platform will not qualify. X said the program aims to reward original ideas, expertise, reporting, creativity, and commentary, addressing the growing volume of repetitive and low-quality posts on the platform.