JetSynthesys Expands GEPL to North America via Willow TV

The Global e-Cricket Premier League (GEPL) will now be broadcast on Willow TV across the United States and Canada, giving cricket fans in the region access to the tournament's live matches and original programming. The partnership is the league's first foray beyond its home market in India, where it has built a following since its launch.

Under the agreement, Willow TV, a leading cricket broadcaster in North America, will carry GEPL matches on its linear and digital platforms. The move is aimed at tapping into the large South Asian diaspora in the region, which has shown strong appetite for cricket content, including virtual and e-sports formats.

GEPL features franchise-based teams competing in a virtual cricket environment, blending real player avatars with simulated gameplay. The league has attracted partnerships with cricket boards and players, and its expansion to North America is part of JetSynthesys's broader push to grow the e-cricket ecosystem globally.

Willow TV's distribution network reaches millions of cricket viewers across North America, and the collaboration is expected to boost GEPL's visibility among both traditional cricket fans and younger audiences interested in gaming. The first matches under the new partnership are slated to air in the coming months, with a full season schedule to be announced later.

JetSynthesys, a digital entertainment and gaming company based in India, has positioned GEPL as a bridge between sports and gaming. The North American launch follows the league's successful seasons in India, where it has drawn participation from international cricketers and teams.