JetSynthesys Expands GEPL to North America via Willow TV

The partnership gives Willow TV exclusive rights to broadcast GEPL matches across the United States and Canada, bringing the tournament to a new audience of cricket fans. GEPL, which features eight franchise teams competing in a virtual cricket format, has previously been available only in India and other select markets.

Willow TV, a leading broadcaster of cricket in North America, will air the league's matches live, with coverage expected to include pre-match analysis and post-match highlights. The deal marks the first time GEPL has secured a dedicated international television partner, a step JetSynthesys says will help grow the sport's digital footprint.

The expansion comes as part of JetSynthesys' broader strategy to promote e-cricket as a competitive esport. The company has invested in building a professional league structure, with player auctions, team franchises, and a season format designed to mirror traditional cricket tournaments.

GEPL's North American launch is scheduled to coincide with the next season of the league, with specific match dates and broadcast schedules to be announced in the coming months. JetSynthesys has indicated that further international expansions are under consideration, though no additional markets have been confirmed.